Client: Girls & Boys Town South Africa.
Target audience: Children, teenagers, volunteers, community engagers
Message: The message being delivered from this marketing campaign is that all children are special and should be valued. They should be given the opportunity to show their full potential and live the life every normal child deserves.
Creative strategy: The campaign is fun, bold and illustrative. Bright colours to attract young minds. The stars, diamonds, flowers and hearts all symbolise childhood innocence.
